Why one-word URLs, the .TV broadcast extension, and the $54 billion confectionery industry add up to the most defensible brand real estate of the decade.
A definitive look at why single-word, root-keyword URLs continue to outperform every other category of digital real estate — and why the buyers of the next decade will look back on today's prices with the same disbelief venture capital reserves for Series-A SaaS in 2015.
From Twitch.tv to Justin.tv to the unlikely rebirth of the country-code TLD as a global broadcast extension — how .TV quietly became the most signal-rich URL suffix for any business whose strategy includes video.
Confectionery is one of the rare categories where heritage brands and modern startups coexist for decades without consolidation. We dig into why the word "candy" is more durable than its market and what that means for anyone trying to claim it digitally.